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Work Experience

 

Web Designer│2022-Current

Townsquare Interactive

Designed and implemented user-centric site design for 1000+clients, prioritizing detailed story-telling. Brought on to lead full-site web design at a digital marketing agency, delivering custom layouts, strong brand execution, and scalable redesigns.

  • Designed and rebuilt responsive websites using HTML, CSS, and JavaScript for redesigns, custom client requests, and visual bug fixes.

  • Built scalable components across two CMS platforms to support a wide range of client needs, like custom forms to improve conversions or branded call to actions to increase engagement.

  • Created clear internal documentation to streamline collaboration between design, quality assurance, and delivery teams.

  • Optimized client assets (logos, imagery, brand elements) to align with layout, UX/UI, and brand standards.

  • Applied Web Content Accessibility Guidelines (WCAG) to every build with conversion goals in mind.

  • Created internal documentation that improved collaboration between design, QA, and delivery teams.

  • Refined site content for SEO while applying mobile-first design principles to ensure consistent functionality across all devices.

Digital Marketing Intern │ Jan-April 2018

Center for Creative Economy

Experienced closely networking with professional entrepreneurs, providing aid in cultivating social media content, updating the website, and various other design and creative tasks.

  • General daily management of social media and website assets for the Center of Creative Economy. Main content creation was for monthly speaker events (Swerve) and the creative business accelerator (rebranded that year as Velocity). 

  • Cultivated social media content, updating the website, drafted and published blog posts and consistently updated the website.

  • Canva, Adobe Illustrator.

Additionally, had the opportunity to redesign illustrations for the Velocity workbook.

Designer & Character Color Stylist│2020–2021

pocket.watch

Worked interdepartmentally and communicated across multiple teams for design needs on Onyx Monster Mysteries (S1 & S2) and other projects developing assets on tight 2 week deadlines.

  • Colored and adjusted multiple versions of 100+ character designs to match art direction.

  • Choose color palettes for key concepts and painted backgrounds.

  • Created illustration stills (BG and characters included) for shots.

  • Assisted prop conceptual design.

Skills

 

  • Content Creation

  • Website Management

  • Website Wireframe building

  • Social Media Ads

  • Paid Search Ads

  • Display Ads

  • Project Management

  • Team Collaboration

  • Organization Skills

  • Time Management

  • Design, Illustration

  • Video Editing

Programs

 

  • Duda Website Builder

  • Adobe Suite (Photoshop/Illustrator, After Effects/Premiere Pro)

  • WordPress/Squarespace

  • Google Analytics

  • Google Ads Search Certified

  • Google Slides/ Microsoft PowerPoint

  • Google Docs/ Microsoft Word

  • Google Sheets/ Microsoft Excel

  • Canva

  • Trello

  • Asana

Education

 

Digital Marketing Certificate│2021

University of North Carolina at Chapel Hill, Chapel Hill, NC 

An 18-week long program covering digital marketing topics like website design, site analytics /reporting, and social media advertising while revisiting the principles of audience building, lead generation and content strategy. Skills attained during the course include Google Analytics, Google Ads, Facebook Ads Manager, Wordpress.

BA Arts Administration, Studio Art│2016-2020

University of North Carolina at Greensboro, Greensboro, NC

Certification

Google Ads Search